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Singapore Fashion Festival

Filed under: Marketing — UDadmin @ 11:26 pm

We all know how Western fashion and culture has permeated the Asian world. They’re adopted the Western clothes and styles and pretty much keep pace with the fashion of Europe and America. I was reading about the Singapore Fashion Festival and how labels from Milan in italy and all over the world were on display there and it was such a great example of how much demand there is for Western style by the Asian people.

Usually you’d expect to market to people with displays that mimic their own culture, but when you market to a lot of the Asian population it’s American and European images ( and often body-types ) that do best, which is something important to be aware of. ( Find out how shop mannequins should be tailored to the self-image people are trying to create. )

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About United Displays

United Displays commenced in 1946 specialising in servicing the requirements of the visual merchandising segment of the retail industry.

With our extensive skills base in sculpturing and moulding we can custom-make any items including mannequins, signs, museum pieces, theme park displays, jewellery displays, decorative pieces and other props.