We all know how Western fashion and culture has permeated the Asian world. They’re adopted the Western clothes and styles and pretty much keep pace with the fashion of Europe and America. I was reading about the Singapore Fashion Festival and how labels from Milan in italy and all over the world were on display there and it was such a great example of how much demand there is for Western style by the Asian people.
Usually you’d expect to market to people with displays that mimic their own culture, but when you market to a lot of the Asian population it’s American and European images ( and often body-types ) that do best, which is something important to be aware of. ( Find out how shop mannequins should be tailored to the self-image people are trying to create. )