Mannequin displays are a means of communicating to potential buyers, and there’s a lot more that should be done with them than simply having the mannequins support the clothes. As in any marketing there are are basic goals to let people know.
- Why they should buy the clothes & or accessories and how they will benefit them personally. Clothes can give them a certain look and make them look trendy etc.
- What this product will do, what it will practically accomplish. Is the jacket waterproof ? Do the shoes prevent blisters ?
- How this product does what it does. What material is used ? Is the construction super-high-tech ?
- What or all the creative things you can do with this product.
You can do all these things by incorporating posters, video-displays and signs in the displays. Have a look at your current promotions and see if they are communicating as well as they could.