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Conversion Rates and Mannequins

Filed under: Mannequins,Marketing — UDadmin @ 11:30 am

A conversion is where a prospective customer takes action, and in a shop this is usually a sale. In internet sales campaigns its often capturing an email address and/or other contact details so that you can communicate further, resulting in sales.

Mannequin displays do a couple of things: 1) they get people into the shop by capturing attention, and 2) they pre-sell or sell the items being displayed.  If you market on the internet, these 2 things are traffic and conversion.  But what’s often overlooked in smaller shops and boutiques is using the mannequins as a step to getting contact details.  Suggesting a scarcity of the items on display, or giving people an opportunity to get the items later ( if they are sitting on the fence ) can both be used to get a name and number and increase the number of sales.  This is also a conversion, and often more valuable.

Building up a list of customers and prospects who are interested in what you have for sale is very valuable. As well as capturing possible lost-sales, it allows you to follow up with further products. There’s a lot more to be said about front-end and back end products that I’ll go over in a later post.

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About United Displays

United Displays commenced in 1946 specialising in servicing the requirements of the visual merchandising segment of the retail industry.

With our extensive skills base in sculpturing and moulding we can custom-make any items including mannequins, signs, museum pieces, theme park displays, jewellery displays, decorative pieces and other props.