About 80% of a business’s customers live within 5 miles of the business. These are statistics that have been researched by marketers and it makes sense. Most people don’t want to travel far to shop, and they like to be in familiar places and interact with the people in their area.
But this tells you who you should be targeting with your mannequin displays – it’s the people who live close by. Watch them and see how they dress, find out what interests them and set up your mannequins to duplicate these things. Selling is about finding out what people want and are interested in then communicating it right back to them and letting them know you have it ( more about this in our page on mannequin heads ).