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Mannequins & Market Research

Filed under: Mannequins,Marketing — UDadmin @ 11:17 pm

I was watching some marketing videos today, and as there often is, there was a lot said about market research and assessing the competition.  Its something that applies just as much to physical mannequin displays, but is often overlooked.  When you want to stand out from the other stores on a street or in a shopping area, what you need to do is be more interesting and apparent than the others.

It pays to walk around and look at how the competing stores are promoting.  They don’t have to even be  your direct competition – you just want to get an idea of what you need to do to out-do their promotion. Sometimes it doesn’t involve much work at all to create a mannequin display that’s far more interesting than what’s displayed in other shop fronts.

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About United Displays

United Displays commenced in 1946 specialising in servicing the requirements of the visual merchandising segment of the retail industry.

With our extensive skills base in sculpturing and moulding we can custom-make any items including mannequins, signs, museum pieces, theme park displays, jewellery displays, decorative pieces and other props.