I was watching some marketing videos today, and as there often is, there was a lot said about market research and assessing the competition. Its something that applies just as much to physical mannequin displays, but is often overlooked. When you want to stand out from the other stores on a street or in a shopping area, what you need to do is be more interesting and apparent than the others.
It pays to walk around and look at how the competing stores are promoting. They don’t have to even be your direct competition – you just want to get an idea of what you need to do to out-do their promotion. Sometimes it doesn’t involve much work at all to create a mannequin display that’s far more interesting than what’s displayed in other shop fronts.