There are various of reasons why you want to return something you purchased online. Some of them are defective products, not the right size and some not what you really want.
As I have mentioned Bad fit is a common problem in online apparel sales, perhaps the main reason that shopping for clothes online hasn’t taken off in the same way that shopping for everything else has. Most successful online apparel retailers suffer extreme high rates of returned merchandise. Customers return approximately 35 percent of the shoes purchased from online stores, for instance, and the store’s best customers (those who spend the most money) return half of what they buy.
This suggests that a lot of people are buying stuff to try it on and send it back. Some of the returns are likely a matter of taste — those sandals don’t look as good on your feet as they did on your laptop — but many retailers say poor fit is undeniably their biggest headache.
The good news is technology created something called True Fit this machine can scan the body figure of the customer so that the virtual store can derive the exact fit of the buyer.
Still even if it’s pretty convenient to buy everything online, it’s definitely better to buy what you need personally especially when it comes to any clothing apparel.
For boutique and store managers- What do you think is the best way to attract costumers offline when it comes to outfits? Just like any other things presentation of the products really count not just offline but online too. Yes maybe it’s OK to just use hangers for presenting your clothes but it definitely have a different impact when you use Mannequins!!!
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