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Emotional Tone and Selling

Filed under: Marketing — Robert @ 10:52 pm

I just read an article about a guy who markets to his public with masses of enthusiasm, and it lead me to write this post about it.

( the article’s at http://www.jzlyhsyxx.com/archives/571 )

If you want to get agreement from people, it’s actually quite important to note their emotional tone.  Being super-enthusiastic might not be the way to go, if the people you’re selling to are conservative.  Have you ever been enthusiastic with a conservative person & noticed how they get angry ( even if they try to hide it and be polite ) and go out of agreement with you ?

You could also, as an experiment, try being cheerful with a person who is scared, and notice how they drop down to apathy.

You need to be conservative with conservative people, cheerful with cheerful people etc. This works just as much with selling an idea as it does selling a product, and even in everyday conversation.

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