I guess that’s a fancy way of saying 2nd-hand. The jeans in the post at http://hypebeast.com are REALLY dirty looking. They’d look good in a shop display – maybe of street fighting, but I don’t think I could bring myself to wear them.
From the point of view of selling to a particular niche of people though, they could aide sales if worn on the right mannequins. We talk a bit about this on our page about shop mannequins.