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Luxury Luggage

Filed under: Fashion,Marketing — Robert @ 10:40 pm

There’s an article at www.piercemattiepublicrelations.com that talks about the Rimowa brand of luxury luggage. It struck me that luggage is actually a great way of positioning a particular style of dress and lifestyle. If you’ve done the research on your customers and found that they prefer luxury baggage, you can have pieces arranged with your mannequins (┬ácases and bags would also be a great up-sell ).

The same would apply to other styles of bag as well – a young/grunge crowd might be found to be into rough, shoulder bags, so these could be used to help sell clothes etc. There’s more written about presenting the right image to people in our page about shop mannequins.

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About United Displays

United Displays commenced in 1946 specialising in servicing the requirements of the visual merchandising segment of the retail industry.

With our extensive skills base in sculpturing and moulding we can custom-make any items including mannequins, signs, museum pieces, theme park displays, jewellery displays, decorative pieces and other props.