Customers are the people who are interested in the products you have, and willing to exchange money for them. The latest article I read ( at http://www.nichevolumes.com ) mentioned that today men as well as women are interested in fashion. But I think it missed the point. There have always been some men interested in fashion and some who aren’t.
When you are marketing, you need to locate the segment of people who are interested in a product ( or create people who are interested in it ). Then you find the best means of presenting your offer to them to get the sale. You can read some related info on our page about child mannequins.