Income and sales are directly proportional to the amount of attention you can get, so creating a demand for something has a lot to do getting the exposure and the message out. I’ve read that the Kardashian sisters are bringing out a 2nd range of clothes. I think this is a really good example of how celebrities can set fashion and style trends and also how the amount of effort to get exposure for a product is so often under-estimated.
You need to think big and be original if possible to catch attention. We’ve got more written about this applying to displays on the display mannequins page.