nau produce clothes for outdoors activities and sports, and the name seems branded quite well, because I recognized it even though I don’t do a heap of clothes shopping. I imagine it’s quite a skill the way but they have combined several large niches and done it very well. Outdoors clothing like camping and sports like skiing etc.
They’ve also combined “eco” fashion and urban in their marketing per a post I just read at http://www.greenervenues.com/blog/?p=10563. Both urban & eco clothing seem to be getting a lot of exposure lately in the fashion community. It would be important to really identify the types of public interested in these clothes ranges and their lifestyle to effectively market to them. More about this at shop mannequins.