I live in Newtown ( Sydney, Australia ) for 8 years, and there’s a large Gothic community. You might think that marketing clothes to Goths would be different, because niches vary, and they are really distinctive. But from the displays on King St. it seemed to be the same – mannequins and racks and the shops were making sales. So it’s important to test and be aware of what’s working. Here’s an article about Gothic clothes that might help with some marketing ideas: http://www.81tn.com
The same rules apply though, which we talk about in shop mannequins.