I’ve been paying more attention to all the different types of special days, weeks & months that are promoted during the year. There are clean up-a-country or place weeks and days, a National Candy Month, Communication Weeks, Red Nose Days, White Shirt Days, Nametag Days.
These are all great promotional gimmicks to catch people’s attention. If you live in an area and know that a special day or week is about to start, use it in your displays. It’s already being promoted and will help in sales efforts. If possible customize some mannequins to match the occasion ( there’s some info about custom mannequins on our page about mannequin couture ).