Small business owners generally don’t know a lot about marketing – either on the net, or traditionally. And this makes sense, because the owner of a boutique or fashion store is concentrating on managing the shop and handling the customers in front of them.
But this does tell you where you can get an advantage over the competition. If you can find the time to learn a bit about the marketing techniques that have been demonstrated to work, and apply just one or 2 at a time, you’re doing more than a lot of other guys and can get an edge. You don’t have to be the best marketer around – only better than the others in your area.