When you’re trying to get a point across, the context or surrounding communications have a definite bearing on your success. Sometimes when you walk through a store, or read a magazine there are so many competing ( and sometimes conflicting ) messages that its just confusing.
If you’re a shop-owner and or marketer one thing to remain very aware of is the number and types of promotional messages in your store. Make sure that they are themed and that there aren’t so many that no single message is being communicated. For example, if you have a sale of Levi jeans, take down the out-of-date posters of other brands and put up Levi posters. Then when people look across at the store there will be some impact – a clear message that isn’t lost in a mix of competing less relevant promotion.