Body forms comprise various elements of the human body. These include the torso, heads, arms and hands and legs and feet. Civilisations have always had a fascination for the human body or parts of the body as seen by its importance in ancient, classical and modern art. Body forms can be used as artistic pieces for personal or others appreciation or they can be used for visual merchandising of fashion and accessory components.
Each part of the body can be used to specifically display merchandise and apparel. Why use a full body mannequin to display and merchandise when you are only marketing a selected fashion area such as socks, gloves etc. You could even have part of the body such as the torso and an arm to display scarves, hats etc. It provides so much versatility.
It is possible to converge the two functions and have an artistic piece as a merchandising element. This can be achieved by introducing colour or various finishes to the body form such as marbling, metallic finishes, timber staining etc. This ideally would not only create interest but also arouse the visual senses to achieve a pleasant shopping experience.
Dress forms and dressmaker forms are also classified as body form and they can be used for both displaying fashion clothing to accessory items to haberdashery or a myriad of other uses as well as for making female and male fashion.
Basically body forms are timeless items that never go out of fashion.
Dress forms are very versatile as they can be painted in any colour to match the visual surroundings or they can be covered in fabric. Again the type of fabric depends upon the use. Traditionally they are covered in a calico type fabric however more recently they have been covered in all sorts of material from dress material to furnishing material including leather.
Body forms as per the human form come in various shapes and sizes. If using the form for visual merchandising then it is imperative to match the form with the demographic being serviced. For example if you were targeting the plus size market then a smallish body would be counterproductive as there would be an incongruency between the potential customer and the visual display. Similarly an athletic market segment would need a corresponding body shape to illustrate to potential customers that this is the correct destination.
There may be a concern as to how to introduce body parts as stand alones as they have no legs or feet. They can be hung from the wall or ceiling or they can be on a base which would complement the part itself. The design opportunities are endless.
At United Displays we have a wide selection of body parts which would suit the majority of applications however if something particular to your needs cannot be found then we would simply sculpture the piece for you. Similarly we specialise in applying various finishes from cloth covering to a stone or metallic finish which we produce using our in house techniques.