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How to Increase Sales with Display Mannequins

Presenting fashion to consumers has its own unique situation that display mannequins have proven to be a great solution for. When people buy clothes they are looking to create a particular image; maybe they want to look similar to a celebrity or friend or just someone they’ve seen in the street. It’s not just one garment that will enable to do this. Its the jeans and the shirt, sunglasses, a hat and all sorts of accessories.

female display mannequins How to Increase Sales with Display Mannequins

A display mannequin allows a complete portrayal of a style to be set up in 3D right where it will catch the most attention. And is actually a great up-sell because its now likely that seeing all the items together, a shopper will by a lot more than just one or 2 items.

The types of display mannequin you should use depend majorly on the research you’ve done into your target market ( you can read more about research on our pages about shop mannequins and mannequin couture ). But mannequins have a proven record of doing much better at increasing sales than the alternative racks and hangers.

Live models on a catwalk would be the best solution to attract sales, but these are usually way too expensive. The next best thing are custom display mannequins, and they can be used to present the whole variety of fashion merchandise.

For some quick ideas and rules-of-thumb on where to start, you can read our page on female mannequins.

To perform well, mannequins for high end-fashion will nearly always need to be chosen differently to those used for street wear, outdoor activities, sport wear and so on. Custom mannequins matched to the market segment that’s being promoted to work far better. Which is not to say that generic mannequins won’t do well, but you do need to check things out first, and test afterwards to make sure that you’re presenting an image that works with your target public.

We’re very happy to help with your display and marketing strategy, so feel free to contact us or download a price-list if you’d like an indication of costs.

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About United Displays

United Displays commenced in 1946 specialising in servicing the requirements of the visual merchandising segment of the retail industry.

With our extensive skills base in sculpturing and moulding we can custom-make any items including mannequins, signs, museum pieces, theme park displays, jewellery displays, decorative pieces and other props.