Presenting fashion to consumers has its own unique situation that display mannequins have proven to be a great solution for. When people buy clothes they are looking to create a particular image; maybe they want to look similar to a celebrity or friend or just someone they’ve seen in the street. It’s not just one garment that will enable to do this. Its the jeans and the shirt, sunglasses, a hat and all sorts of accessories.
A display mannequin allows a complete portrayal of a style to be set up in 3D right where it will catch the most attention. And is actually a great up-sell because its now likely that seeing all the items together, a shopper will by a lot more than just one or 2 items.
The types of display mannequin you should use depend majorly on the research you’ve done into your target market ( you can read more about research on our pages about shop mannequins and mannequin couture ). But mannequins have a proven record of doing much better at increasing sales than the alternative racks and hangers.
Live models on a catwalk would be the best solution to attract sales, but these are usually way too expensive. The next best thing are custom display mannequins, and they can be used to present the whole variety of fashion merchandise.
For some quick ideas and rules-of-thumb on where to start, you can read our page on female mannequins.
To perform well, mannequins for high end-fashion will nearly always need to be chosen differently to those used for street wear, outdoor activities, sport wear and so on. Custom mannequins matched to the market segment that’s being promoted to work far better. Which is not to say that generic mannequins won’t do well, but you do need to check things out first, and test afterwards to make sure that you’re presenting an image that works with your target public.