Another star-studded event took place last Dec. 1 2011, at Miami Beach, and it’s emerged as a major affair attended by the crème-de-la-crème of the fashion industry. The Art Basel Miami is said to be the sister event of Art Basel in Switzerland. Apart from being a platform for contemporary art dealers and collectors, it’s also an important event in the luxury fashion arena.
It’s a star-studded event that somehow created a fashion exhibit out of an art exhibit. Although the glam and fashion is already overwhelming, the Financial Times notes that the many fashion brands attending the event have to adhere to a certain set of rules and guidelines : the collection must have an impact in such a way that the art will be the highlight of the show.
The event illustrates how fashion and art can roll into one and a lot of highly regarded designers, photographers and high-end luxury brands presented their creations at the event. It points out the importance of presentation, how you present your creations to the world can have a huge impact on whether or not people will love it or hate it.
It’s quite similar to how you display your dresses in your shop windows. Your mannequins can play a big part in attracting potential buyers.
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